Our Approach
We know what we're really good at. We focus on our core services and provide individual
services as part of a marketing plan or project. Our strategic alliances with design partners, technogeeks, and media
and PR planners ensure our clients receive expert advice in all areas of their plans.
Right Angle subscribes solely to information-based planning, and all of our core services reflect
this approach. Information-based planning simply means that instead of writing
a marketing plan based on what we might think, we write marketing plans based on what we find out by using
a variety of tools. Some of those tools include the Marketing Peel, comparison reports on your business,
prospect and client data, competitive research and intelligence, and interviews with key and support personnel. We have found that this kind of marketing planning provides markedly better results for
the firms and companies with whom we work.
CORE SERVICES
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Marketing Peel
The Marketing Peel is a service product of Right Angle that audits marketing and activities expenditures
layer-by-layer to evaluate the firm's return on marketing investments (ROMI). The benefit of this audit and
analysis of efforts allow businesses to spend money more wisely by focusing on investments that provide the
best value, and discontinuing marketing practices that do not.
View Our Process |
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Marketing Planning
Right Angle will work with you to determine your goals, and write the plan that will help you most effectively
meet those goals. Then the real work begins. All of our marketing plans have built-in accountability, and we
meet with our clients regularly to make sure that we are meeting expectations and that the clients are also
using the plan as a roadmap for their growth.
View Our Process |
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E-Marketing
Did you know that e-newsletters and e-alerts are some of the least expensive and most effective ways to market
yourself or your business? Direct mail can be costly and cumbersome. When it comes to analyzing your return on
your investment, direct mail is nearly impossible to determine. We assist our clients in developing templates
that can be used to communicate regularly with clients and prospects who want to hear from you, while respecting
privacy and CAN-SPAM compliance issues. And while direct mail campaigns can take between 10 and 28 days from start
to finish, an e-mail campaign can be out the door in less than 10 minutes.
View Our Process |
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Database Consulting
One of the first steps in creating a marketing plan is to organize the wonderful marketing data you probably
already have - stored in your files, on your desk, and in your PDA. We can help you select the best system to
organize your information, and put it together for you with your marketing plan and end results in mind.
Right Angle can take you from a pile of paper and business cards to a targeted, categorized system - and we
can help you use that system to increase your business.
View Our Process |
Want something not on this list? Check out our specialized services offered on a project basis.
Individual Services
